Laufen – Swissness in Bathroom Culture

In a world where consumer goods are produced with such haste that they lose their quality, the label “Made in Switzerland” becomes more convincing. Throughout the world the Swiss are known for their high level of accuracy, practicality, simplicity and functionality. Their products are thought to serve a purpose and live up to the most stringent quality control standards ever introduced. Swissness is a term that embodies this nation’s pride in what they create and their historical reputation for quality, reliability and excellence. These principles are alive in several Swiss trades including watch making. Since the middle of the 16th century, the Swiss have produced meticulously tourbillion timepieces of unsurpassed technical complication, precision, accuracy and mystery. And when it comes to home decor, Switzerland is a trailblazer as well; always challenging themselves to create what other national competitors simply cannot.

Laufen was the first manufacturer of ceramic bath furnishings in Switzerland and their history dates back over 110 years. Because of their pursuit for flawless production yields, only 60 out of the 100 ceramic products they create actually makes it to its final stages. Promising the strictest quality management and control, almost all of their collections are created within the Laufen family of companies. Swissness is one of the main tenants of Laufen’s business philosophy and shapes their brand, procedures and overall culture. Laufen practices Swissness in the following ways: 1) Commitment to Swiss engineering excellence 2) Functional – yet high style design and fashion in all products created 3) Highest standards of precision, reliability, thoroughness and quality 4) Stringent quality control standards 5) At any time during production, products with even the smallest flaw are rejected.

Laufen manufactures over four million ceramic pieces annually. Many of their collections are designed by award-winning design firms. These are just a few of their offerings, to see more of their collections visit www.laufen.com